Our hat company was built in honor of our grandpa, “Pops,” a third-generation farmer and cattleman who devoted his life to caring for his livestock and crops on the land that has been in our family since 1940. Pops gave the farm its nickname, “Hell Hill,” a name that stuck and became a symbol of his grit, determination, and sense of humor. When we lost him on May 2, 2025, we knew we had to carry on his legacy in a way that honored his spirit and the countless farmers and cattlemen who rarely get the recognition they deserve. Every hat we design reflects that heritage—western style that’s punchy but classy, just like Pops. Hell Hill Hat Co. is more than a brand; it’s a tribute to the men and women who work the land and a way to share a piece of that tradition with everyone who wears one.
